Case Studies

    Real Results. Real Growth.

    Every engagement follows our Lighted Path Process — here's what happens when access, strategy, and execution come together.

    AccessStrategyExecution

    Case Study 01

    Consumable Paper Goods

    $85M in Under 2 Years

    More than doubled from ~$36M starting point

    AccessStrategyExecution

    The Challenge

    A consumable paper goods manufacturer (paper plates, cups, bowls) had limited retail distribution and was over-indexed on volume per store without expanding reach.

    The Strategy

    Expand SKU count and store count while keeping replenishment performance strong across the growing footprint.

    The Execution

    • Shortened lead times in partnership with the replenishment team
    • Implemented Joint Business Planning with merchant and sourcing teams
    • Delivered market assessments and item expansion recommendations

    The Takeaway

    Approach major retailers as a strategic supplier by pairing compelling line presentations with disciplined replenishment planning.

    Case Study 02

    Trend Crafts Brand

    $0 to $20M+ in 2 Years

    From no Walmart relationship to meaningful scale

    AccessStrategyExecution

    The Challenge

    A trend-driven crafts brand had zero Walmart sales — the retailer wouldn't even take a meeting.

    The Strategy

    Secure buyer access and present a trend-backed category opportunity that highlighted an assortment gap Walmart was missing.

    The Execution

    • Opened the buyer meeting through established retail relationships
    • Quantified the category void using market assessment data
    • Managed full onboarding and supply chain setup to support scale from day one

    The Takeaway

    Take a brand from zero to meaningful scale by combining access, strategic category sell-in, and hands-on onboarding execution.

    Case Study 03

    Adhesives Supplier

    $10M → $20M+ in 3 Years

    Plus expansion into additional U.S. retailers

    AccessStrategyExecution

    The Challenge

    An adhesives supplier was sitting at ~$10M at Walmart but losing market share, with limited participation on Walmart.com.

    The Strategy

    Differentiate with unique product offerings and a clear innovation story, while building a digital growth engine to strengthen merchant confidence.

    The Execution

    • Refined the innovation and differentiation narrative for buyer presentations
    • Increased SKU count and modular share in-store
    • Implemented a Walmart.com strategy with dedicated e-commerce expertise

    The Takeaway

    Win share by clarifying differentiation and executing across both in-store and .com — then extend the same playbook to other retailers.

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