Lighting the Way
from Product to Shelf.
A proven, step-by-step process to navigate complex retail environments, secure premium placement, and drive sustained sales growth.
The Lighted Path Process
Our four-phase approach gives suppliers a clear roadmap to retail growth — from initial strategy through ongoing performance management.
Strategic Planning
We start with a SWOT Analysis to understand the framework of your business, then build a three-year growth strategy with specific targets and milestones to increase sales.
Key Deliverables
- Growth Strategy Development
- SWOT Analysis
- Target Setting & Milestones
Retailer Presentations
We help you create impactful presentations that tell a story and address key areas retail buyers evaluate — market insights, trend data, product features, and financial models.
Key Deliverables
- Buyer Presentation Coaching
- Line Review Preparation
- Pricing & Margin Analysis
Account Management
Our dedicated sales teams act as your liaison with retail buyers, handling communication, negotiation, and ongoing relationship management at all levels of the organization.
Key Deliverables
- Contract Negotiation
- Vendor Onboarding
- Annual Business Reviews
Project Management & Analytics
We keep tasks and timelines organized using project calendars aligned with each retailer's review process, backed by proprietary POS databases that drive informed decisions.
Key Deliverables
- Sales Velocity Analysis
- Planogram Design
- Forecasting & Inventory
Ready to Light the Way?
Let's discuss how the Lighted Path Process can help your products succeed at mass retail.